Sybase Mobile Evangelist

Ian Thain

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Related Topics: iPhone Developer, iPhone for Business, iPhone Developer Summit, Mobile Enterprise Application Platforms, iPhone Apps on Ulitzer

iPhone Apps: Article

The Age of the Enterprise App Store Is Here

Prosumer expectations

The advent of BYOD (bring your own device) culture to the Enterprise has ushered about the “app culturefaster for IT departments than expected. Analysts agree that key to IT’s future in mobilizing today’s workforce lies with mobile device management and the move toward an Enterprise App Store model that parallels the experience consumers find today via Apple and the Android Marketplace.

Prosumers (professional consumers) expect the wealth & breath of applications within the Enterprise as well as outside. Having an Enterprise App Store allows the Information Worker to see what their company suggests is a productive app for their use, which is outside of their internal developments... as well as a way of providing in-house written apps, in a manner which is natural to their Prosumer employees. This is something that SAP and Sybase believe in completely and are already working on such models.

Even Apple have recently announced their B2B App Store for a way of providing bulk purchases to such companies.

Furthermore, Flurry – a mobile apps analytics company has released a study showing that consumer culture in the US is spending more time on apps than on mobile web today. Check it out here

On a slight but interesting tangent to this article, the recent iOS 5 announcements signaled another significant touch point in this migration as the platform will allow for the complete customization of the native email client/app, making the need for 3rd party email software obsolete – a striking realization as many organizations continue to spend on this solution.

More Stories By Ian Thain

As one of the Sybase Technical Evangelists, Ian regularly addresses technical audiences all over the world and his sessions are always very well attended. He also writes education classes, whitepapers, demos and articles for various Sybase products and publishes regularly in Journals such as SYS-CON's PBDJ and International Developer Magazine. He is also the Sybase Unwired Platform & PocketBuilder Evangelist and works closely with the team in Dublin, CA and Concord, MA on new features and demonstrations for the products. In his customer-facing Evangelist role, Ian is very involved with the design, production and testing of Enterprise class Unwired Solutions, that have been implemented using Sybase's Unwired tools for Sybase customers around the globe. In addition, Ian is a dedicated technical expert continually working with Sybase's key partners and clients to enhance the capabilities of the Unwired solutions that Sybase can offer to its customers. Ian can also be found on Twitter @ithain